Domains / Generic top-level domain
.today domain guide: prices, registry and market movement
.today is a generic top-level domain often considered for news, current projects, daily products and timely campaigns. The 2026-09-13 zone snapshot counted 120,217 domains, with a +781 net change over 30 days.
Facts reviewed 2026-09-13Prices checked 2026-09-19
.today at a glance
Binky Moon, LLC is the listed registry operator and Identity Digital is the technical backend in the current nTLDData snapshot. Those are separate roles from the registrar that sells and manages a name for the buyer.
verified against the linked source not verified, not inferred from another extension sources disagree
Dated market signal
View registry profile .today market pulse
Registry operatorBinky Moon, LLC
Technical backendIdentity Digital
Zone-derived figures and monthly registry reports use different methods and dates, so they are shown separately rather than treated as matching totals. Data: nTLDData, licensed under CC BY 4.0. HostList selected, reformatted and labelled the fields; no domain-name or registrant data is reproduced. Methodology.
Compare .today prices
| Provider | Registration | Renewal | Transfer |
|---|---|---|---|
| OpenproviderNon-member prices | $3.991 year totalPromotional priceChecked 2026-09-19 | $33.491 year totalChecked 2026-09-19 | $33.49Transfer fee · confirm termChecked 2026-09-19 |
| AI VikingsPublic price list | $5.661 year totalChecked 2026-09-19 · source 2026-09-18 | $30.71Listed price · confirm termChecked 2026-09-19 · source 2026-09-18 | $25.71Transfer fee · confirm termChecked 2026-09-19 · source 2026-09-18 |
| PorkbunPublic API prices | $2.571 year totalChecked 2026-09-19 | $23.171 year totalChecked 2026-09-19 | $23.17Transfer fee · confirm termChecked 2026-09-19 |
| Name.comPublic retail prices | $3.991 year totalChecked 2026-09-19 | $41.991 year totalChecked 2026-09-19 | $41.99Transfer fee · confirm termChecked 2026-09-19 |
| DynadotRegular account prices | $3.491 year totalPromotional priceChecked 2026-09-19 | $23.761 year totalChecked 2026-09-19 | $23.76Transfer fee · confirm termChecked 2026-09-19 |
| AtomPublic retail prices | $4.501 year totalChecked 2026-09-19 | $24.001 year totalChecked 2026-09-19 | $23.80Transfer fee · confirm termChecked 2026-09-19 |
Advertised prices for standard names, not an availability check. USD as published; taxes and final fees are confirmed at the provider. How we compare All 49 extensions
Who runs .today?
Tracked under Binky Moon, LLC in the HostList registry directory.
- Policy authorityICANNSets the rules the registry and registrars follow
- Registry for .todayBinky Moon, LLCBackend: Identity Digital
- RegistrarsOpenprovider, AI Vikings, Porkbun, Name.com, Dynadot, Atom and othersSell registrations and pass the wholesale fee to the registry
- RegistrantYouHold the individual name for the term you have paid for
Binky Moon, LLC is the registry operator listed for .today. The registry maintains the authoritative registration database, while Identity Digital supplies the technical registry platform shown by nTLDData. Retail registrars sit between that infrastructure and the domain buyer.
- Delegated managerBinky Moon, LLCRegistry operator shown in the current nTLDData aggregate record source
- Technical backendIdentity DigitalTechnical registry backend inferred by nTLDData from root nameservers, RDAP endpoints and PTR data source
- Policy authorityICANNCoordinates the generic top-level domain system and registry agreements source
What changed, and when
- .today was delegated in the DNS root. source
Who can register .today, and what are the rules?
.today is classified as a generic top-level domain. Availability, premium-name pricing and any registrar-specific checks are confirmed at checkout, so a public price should not be read as proof that a particular name can be registered.
Renewing, transferring and expiring a .today name
Registration, renewal and expiry handling depend on the registry policy and the buyer's registrar agreement. Confirm the renewal price, grace periods and restoration fee before relying on a name for a live service.
Is .today right for this project?
.today is most legible when the words on both sides of the dot form a clear identity for news, current projects, daily products and timely campaigns. Compare the full renewal cost and the extension's 30-day direction, then test how the address sounds aloud before choosing it over a familiar alternative.
.today alternatives
.today questions
How many .today domains are registered?
The 2026-09-13 zone snapshot counted 120,217 domains, with a +781 net change over 30 days. Zone-derived counts are estimates of names visible in the zone, not a list of registrants.
Sources: ntlddata.com, ntlddata.com
Who operates the .today registry?
Binky Moon, LLC is the listed registry operator. Identity Digital is the technical backend shown in the same dated snapshot.
Sources: ntlddata.com
Is .today growing?
The 30-day net movement was +781 as of 2026-09-13. A short interval can be affected by promotions, bulk registrations and deletions, so it should be read as a current signal rather than a forecast.
Sources: ntlddata.com
Sources and accountability
Facts on this page were checked against the sources below on 2026-09-13. Prices come from the public sources described in the methodology and carry their own check dates. Registry facts and retail prices are refreshed on different schedules.
HostList does not sell domains and earns nothing from the provider links on this page. Report a correction.
- IANA root zone record iana
- nTLDData .today market profile market data
- nTLDData methodology methodology
- Creative Commons Attribution 4.0 licence licence