Domains / Generic top-level domain

.shop domain guide: prices, registry and market movement

.shop is a generic top-level domain often considered for online shops, product catalogues and retail brands. The 2026-09-13 zone snapshot counted 4,360,278 domains, with a -474 net change over 30 days.

Facts reviewed 2026-09-13Prices checked 2026-09-18

.shop at a glance

GMO Registry, Inc. is the listed registry operator and GMO Registry is the technical backend in the current nTLDData snapshot. Those are separate roles from the registrar that sells and manages a name for the buyer.

Registry operator
GMO Registry, Inc.
Technical backend
GMO Registry
Domains in zone
4,360,278
30-day net change
-474
DNSSEC at root
Signed
Delegated
2016-05-23

verified against the linked source not verified, not inferred from another extension sources disagree

Dated market signal

.shop market pulse

View registry profile
Domains in zone4,360,278Snapshot 2026-09-13
30-day net change-474adds less removals
7-day net change+1,564short-term direction
Registry report4,575,839May 2026
Registry operatorGMO Registry, Inc.
Technical backendGMO Registry

Zone-derived figures and monthly registry reports use different methods and dates, so they are shown separately rather than treated as matching totals. Data: nTLDData, licensed under CC BY 4.0. HostList selected, reformatted and labelled the fields; no domain-name or registrant data is reproduced. Methodology.

Compare .shop prices

.shop registration, renewal and transfer prices in USD by provider. Billing terms vary; each cell states the term it covers.
ProviderRegistrationRenewalTransfer
OpenproviderNon-member prices$4.991 year totalPromotional priceChecked 2026-09-18$55.981 year totalChecked 2026-09-18$55.98Transfer fee · confirm termChecked 2026-09-18
AI VikingsPublic price list$2.401 year totalChecked 2026-09-18 · source 2026-09-18$41.75Listed price · confirm termChecked 2026-09-18 · source 2026-09-18$34.95Transfer fee · confirm termChecked 2026-09-18 · source 2026-09-18
PorkbunPublic API prices$2.061 year totalChecked 2026-09-18$31.411 year totalChecked 2026-09-18$31.41Transfer fee · confirm termChecked 2026-09-18
Name.comPublic retail prices$2.991 year totalChecked 2026-09-18$59.991 year totalChecked 2026-09-18$59.99Transfer fee · confirm termChecked 2026-09-18
DynadotRegular account pricesCheck providerNo current public quoteCheck providerNo current public quoteCheck providerNo current public quote
AtomPublic retail pricesCheck providerNo current public quoteCheck providerNo current public quoteCheck providerNo current public quote

Advertised prices for standard names, not an availability check. USD as published; taxes and final fees are confirmed at the provider. How we compare All 49 extensions

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Who runs .shop?

Tracked under GMO Registry, Inc. in the HostList registry directory.

  1. Policy authorityICANNSets the rules the registry and registrars follow
  2. Registry for .shopGMO Registry, Inc.Backend: GMO Registry
  3. RegistrarsOpenprovider, AI Vikings, Porkbun, Name.com, Dynadot, Atom and othersSell registrations and pass the wholesale fee to the registry
  4. RegistrantYouHold the individual name for the term you have paid for

GMO Registry, Inc. is the registry operator listed for .shop. The registry maintains the authoritative registration database, while GMO Registry supplies the technical registry platform shown by nTLDData. Retail registrars sit between that infrastructure and the domain buyer.

  • Delegated managerGMO Registry, Inc.Registry operator shown in the current nTLDData aggregate record source
  • Technical backendGMO RegistryTechnical registry backend inferred by nTLDData from root nameservers, RDAP endpoints and PTR data source
  • Policy authorityICANNCoordinates the generic top-level domain system and registry agreements source

What changed, and when

  1. .shop was delegated in the DNS root. source

Who can register .shop, and what are the rules?

.shop is classified as a generic top-level domain. Availability, premium-name pricing and any registrar-specific checks are confirmed at checkout, so a public price should not be read as proof that a particular name can be registered.

Renewing, transferring and expiring a .shop name

Registration, renewal and expiry handling depend on the registry policy and the buyer's registrar agreement. Confirm the renewal price, grace periods and restoration fee before relying on a name for a live service.

Editorial analysis

Is .shop right for this project?

.shop is most legible when the words on both sides of the dot form a clear identity for online shops, product catalogues and retail brands. Compare the full renewal cost and the extension's 30-day direction, then test how the address sounds aloud before choosing it over a familiar alternative.

.shop alternatives

.store

Compare availability, renewal cost and audience recognition with .shop.

.online

Compare availability, renewal cost and audience recognition with .shop.

.com

Compare availability, renewal cost and audience recognition with .shop.

.shop questions

How many .shop domains are registered?

The 2026-09-13 zone snapshot counted 4,360,278 domains, with a -474 net change over 30 days. Zone-derived counts are estimates of names visible in the zone, not a list of registrants.

Sources: ntlddata.com, ntlddata.com

Who operates the .shop registry?

GMO Registry, Inc. is the listed registry operator. GMO Registry is the technical backend shown in the same dated snapshot.

Sources: ntlddata.com

Is .shop growing?

The 30-day net movement was -474 as of 2026-09-13. A short interval can be affected by promotions, bulk registrations and deletions, so it should be read as a current signal rather than a forecast.

Sources: ntlddata.com

Sources and accountability

Facts on this page were checked against the sources below on 2026-09-13. Prices come from the public sources described in the methodology and carry their own check dates. Registry facts and retail prices are refreshed on different schedules.

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