ShortPixel
ShortPixel compresses images to cut page weight, one of the biggest causes of slow load times, and converts them to modern formats like WebP and AVIF. It works through a WordPress plugin, a web interface, or an API, and can bulk-optimise an entire existing media library as well as new uploads.
Visit ShortPixel ↗HOW IT WORKS
It offers a choice of compression levels (lossy, glossy, lossless) and a credit-based model with monthly free credits plus one-time credit packs or subscriptions, which suits both small sites and high-volume users. Its Adaptive Images product adds a CDN that serves correctly sized, optimised images per device.
ShortPixel is an image tool specifically; it pairs with a caching plugin and, ideally, a CDN for a full performance stack. Its main competitors are Imagify (from the WP Rocket team) and Optimole, with the choice often coming down to pricing model and CDN needs.
Category context: Compresses images and converts them to WebP/AVIF. Images are usually the heaviest part of a page, so this is a fast win.
WHAT IT DOES
- Lossy, glossy, and lossless image compression
- WebP and AVIF conversion and delivery
- Bulk optimisation of existing media libraries
- Optional CDN delivery (ShortPixel Adaptive Images)
BEST FOR
- Sites with large or unoptimised image libraries
- Owners wanting WebP/AVIF conversion
- Users preferring credit packs over subscriptions
ALTERNATIVES TO SHORTPIXEL
Image compression and WebP/AVIF conversion from the WP Rocket team, with a simple plugin and free tier.
Compare →A cloud image optimisation service that serves resized, next-gen images from its own CDN, on the fly.
Compare →A three-in-one plugin combining database cleanup, page caching, and image compression from the UpdraftPlus team.
Compare →SHORTPIXEL FAQ
What is ShortPixel?
ShortPixel is an image optimisation service that compresses images and converts them to modern formats like WebP and AVIF to reduce page weight. It works via a WordPress plugin, web tool, or API, can bulk-optimise existing media, and offers optional CDN delivery through ShortPixel Adaptive Images.
How much does ShortPixel cost?
ShortPixel gives a free monthly credit allowance and then sells one-time credit packs or subscriptions from around $4.99 per month. The credit model suits occasional users who prefer to buy a pack, while subscriptions suit sites with steady, higher volume. One credit optimises one image.
ShortPixel vs Imagify?
Both are leading image optimisers with similar compression quality and WebP/AVIF support. Imagify is made by the WP Rocket team and integrates neatly with that ecosystem; ShortPixel offers flexible credit packs and its Adaptive Images CDN. The choice usually comes down to pricing model and whether you want the bundled CDN.
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